SENSING · ENTERPRISE ANALYTICS
Designed leadership dashboards and AI workflows that moved recurring business questions from manual requests and reporting into cohesive product experiences.
700+
PowerPoint slides eliminated
3-4 days → direct access
Leadership data access
70% less effort
Finding and assembling business information
ROLE
UX Designer
duration
8 months
Mar ‘25 - Nov 25
AUDIENCE
CEO Staff · EVPs
SVPs · VPs
Team
2 Designers · Engineers Business team
Domains
Brand · Finance · Pipeline · Supply · People · Earnings Business Development · AI Insight Engine
Supply Operations
Supply brings safety, quality, compliance, operational performance, and financial measures into one recurring leadership view, with deeper analysis available when a metric needs investigation.
view full supply page
Before
The original view reported Carbon, Water, and Waste as standalone totals, without showing performance against program goals.
Summary view
The redesign anchors each measure to its program goal and compares actual performance directly against target, making exceptions visible in the summary.
Expanded view
The detailed view carries the same measures into historical trends and supporting insights, adding depth without loading it into the dashboard by default.
AI Insight Engine
Shifted insight creation from a developer-led feedback loop to a guided business workflow. Users can define the requirement, configure the evidence, refine the output, and approve the result directly in the product. 4–5 expert users | ~900 signals
per insight turnaround time went from 1 week to ~5 minutes
Initial concept
For a small expert user group managing roughly 900 signals, chat added interaction and build complexity without improving control. Configuration needed to be visible, repeatable, and easy to validate.
01 Define Insight
Structure the business intent.
Domain, metric, supporting measures, conditions, and source data are brought together so the requirement is explicit from the start.
02 Facts Pack
Make the evidence configurable.
Users choose the evidence that should qualify the insight, including trend, rate of change, target performance, seasonality, and outliers.
03 Refine Insight
Keep refinement and validation together.
Template, generated output, supporting facts, and source data stay visible together so changes can be reviewed immediately.
04 Review
Create a clear approval point.
The complete configuration and generated result are brought together so the final output can be checked before approval.
Pipeline
Pipeline brings upcoming portfolio events, priority programs, milestones, enrollment, and valuation detail into one recurring leadership view.
Before
Event counts, status, and carousel position were easy to miss, so users had to scan each column before understanding what needed attention.
After
Reworked the hierarchy around faster scanning by surfacing event counts, bringing status closer to each event, and making carousel position and navigation explicit.
Before
Program information was difficult to scan, while study-level detail made the expanded experience long and dense.
After
Reorganized the summary around the next launch, next milestone, and critical-path enrollment. The detailed view then groups study, launch, and valuation information when deeper review is needed.
Tested with 3 users, we refined the information hierarchy and structure to better match how they scanned the data, reducing scan time by 20–30%.
Finance
Finance brings product sales, net sales, capital expenditure, and key financial measures into one recurring leadership view.
view full finance page
Summary view
Prioritized the portfolio-level read around forecast, actuals, and variance drivers while keeping project detail out of the primary dashboard.
Expanded view
Expanded the same comparison into project-level detail by investment area, preserving context from summary to investigation.
Other Pages We Designed
Company Financials
Market and peer comparison
Brand
Sales performance and execution
Earnings
Reported performance and guidance
People
Workforce, talent, and retention
Impact
Shifted leadership reporting from request-and-wait to direct access.
Turned AI insight creation into a business-owned workflow.
Designed various editing and curation flows for maintaining and refining content.
Recognition
Received 12 Bravo awards and strong recognition across teams and leadership.
Reflection
Working across Sensing sharpened how I think about connected product systems and how executives think. If starting again, I would map cross-domain dependencies earlier so decisions made in one area could inform the broader product model from the start.
