RECON
01/
PUBLIC UTILITY + SYSTEMS THINKING
/08
RECON
01/
PUBLIC UTILITY + SYSTEMS THINKING
/08
next project
MEDIREC
MEDICAL RECORD MANAGEMENT
view
project
reducing congestion by
enhancing auto rikshaw system
TEAM
Me
Aum Katira
Anushka Patankar
SKILLS USED
System Design
Design Strategy
Emotional Design
Behavioral Psychology
Duration
1.5 months
02/
OVERVIEW
/08
CHALLENGE
Vehicular congestion in India is a critical issue due to factors like traffic management, accidents, limited parking, and ongoing construction. Current interventions vary from organized measures such as CCTV and traffic signals to unorganized approaches like temporary barriers. Despite these efforts, congestion remains a persistent challenge, demanding comprehensive strategies for improved traffic flow efficiency.
APPROACH
To introduce small nudges in the current system to fasten processes and influencing community behavior to reduce congestion
I only want to see the final resolution
I only want to see the final resolution
03/
SYSTEMS UNDERSTANDING
/08
04/
BEHAVIOUR ANALYSIS
/08
You Are Coming In My Way!!
Windshield bias
Drivers often view the world through a distinct perspective, where pedestrians or individuals crossing their path may be seen as unfriendly or even pose a perceived threat. This perspective influences how they navigate and interact with others on the road.
Police have empathy towards the drivers and choose not to fine
Drivers priority is to save time and money
Thus seen taking wrong turns and breaking rules
05/
PERSONA DEFINTION
/08
Jignesh Patel a 32 y/o Software Engineer who hails from a close-knit community in a rural area of Gujarat, where he developed a strong work ethics. Unlike rural areas, Ahmedabad has a lot of traffic congestion leading to delays, he choses public transport and reaches close to his by sharing autos to save money.
Goals and Needs
-Efficient Commute
-Affordability
-Comfort and Safety
-Environment concerns
-Time Optimization
Kanishka Pandey a 27 y/o Graphic Designer who is a bright graphic designer who recently landed her job in Ahmedabad. She is new to the city and isn't familiar with the local language. She travels through public and sharing transport as her pay scale is moderate. She chooses to live independently and provide for herself.
Goals and Needs
-Affordability
-Comfort and Safety
-Communication
-Organized system
Pradeep Mishra a 40 y/o a rickshaw driver who is a localite residing in Ahmedabad and has been driving autos since 12 years. He drives for 10-12 hours a day to fulfill his daily needs. His family consists of his mother, 2 kids and a wife. He takes Sundays off and goes out with his family with the saved money.
Goals and Needs
-Ease of customer attraction
-Financial growth
-Ease of maintenance
-Congestion reduction
06/
USER JOURNEY
/08
Sharing Rickshaw Driver
Rental Rickshaw Driver
Passenger
07/
5 WHY'S OF CONGESTION
/08
08/
FINAL RESOLUTION
/08
01
Problem
Office going sharing Rickshaw
Lack of communication leading to extended delays and disorder, Drivers frequently alter routes based on demand
Unaware of who is going where leading to chaos
01
Solution
Office going sharing Rickshaw
Using color-coded, customizable elements for each route will streamline the process.
This would significantly simplify the process for novice and fasten the onboarding process
02
Problem
Structure of the Rickshaw
The rickshaw's front structure allows it to squeeze into tight spaces and encourages reckless driving
Stop poking your nose!
Tricky to make judgment which allows users more mindful of the gap they keep on the road.
Easier to make judgment which allows users more confident leading to reckless driving.
02
Solution
Structure of the Rickshaw
To improvise the seating and bonet design to ensure lesser possibility of reckless driving
03
Problem
Parking and Halting
They often park in highly congested areas to either take rest or spot potential passengers
This results in making the roads narrow
03
Solution
Parking and Halting
Recommended nearby locations with minimal traffic for parking or halting.
Offering points as incentives for parking, provides more and faster ride bookings.
04
Problem
Spotting Rickshaw Booked Online
Locating rickshaws during peak hours becomes troublesome due to hidden license plates.
Resulting in long wait times, confusion and increased congestion
04
Solution
Spotting Rickshaw Booked Online
Ease of searching your ride resulting in lesser halt time and confusion in already congested areas by placing the number plate on the top
What do the companies get out of it?
Brand Visibility!
What if they could increase their earnings through this solution?
Digital advertisements!
Digital rented screens providing income to both the driver and the company.
5 MIN READ
REDUCING CONGESTION BY
ENHANCING AUTO RICKSHAW SYSTEM
TEAM
Me
Aum Katira
Anushka Patankar
SKILLS USED
System Design
Design Strategy
Emotional Design
Behavioral Psychology
DURATION
1.5 months
02/
OVERVIEW
/08
CHALLENGE
Vehicular congestion in India is a critical issue due to factors like traffic management, accidents, limited parking, and ongoing construction. Current interventions vary from organized measures such as CCTV and traffic signals to unorganized approaches like temporary barriers. Despite these efforts, congestion remains a persistent challenge, demanding comprehensive strategies for improved traffic flow efficiency.
APPROACH
To introduce small nudges in the current system to fasten processes and influencing community behavior to reduce congestion
I only want to see the final resolution
I only want to see the final resolution
03/
SYSTEMS UNDERSTANDING
/08
04/
BEHAVIORAL ANALYSIS
/08
05/
PERSONA DEFINITION
/08
You Are Coming In My Way!!
Windshield bias
Drivers often view the world through a distinct perspective, where pedestrians or individuals crossing their path may be seen as unfriendly or even pose a perceived threat. This perspective influences how they navigate and interact with others on the road.
Police have empathy towards the drivers and choose not to fine
Drivers priority is to save time and money
Thus seen taking wrong turns and breaking rules
Jignesh Patel
32 y/o
Software Engineer
Hails from a close-knit community in a rural area of Gujarat, where he developed a strong work ethics. Unlike rural areas, Ahmedabad has a lot of traffic congestion leading to delays, he choses public transport and reaches close to his by sharing autos to save money.
Goals and Needs
-Efficient Commute
-Affordability
-Comfort and Safety
-Environmental Concerns
-Time Optimization
Kanishka Pandey
27 y/o
Graphic Designer
A bright graphic designer who recently landed her job in Ahmedabad. She is new to the city and isn't familiar with the local language. She travels through public and sharing transport as her pay scale is moderate. She chooses to live independently and provide for herself.
Goals and Needs
-Affordability
-Comfort and Safety
-Communication
-Organized system
Pradeep Mishra
40 y/o
Rickshaw Driver
A localite residing in Ahmedabad and has been driving autos since 12 years. He drives for 10-12 hours a day to fulfill his daily needs. His family consists of his mother, 2 kids and a wife. He takes Sundays off and goes out with his family with the saved money.
Goals and Needs
-Ease of customer attraction
-Financial growth
-Ease of maintenance
-Congestion reduction
06/
USER JOURNEY
/08
Sharing Rickshaw Driver
Rental Rickshaw Driver
Passenger
07/
5 WHY'S OF CONGESTION
/08
CONGESTION
RENTAL RICKSHAW
SHARING RICKSHAW
08/
FINAL DESIGN
/08
01
Problem
Office going sharing Rickshaw
Lack of communication leading to extended delays and disorder, Drivers frequently alter routes based on demand
Unaware of who is going where leading to chaos
01
Solution
Office going sharing Rickshaw
Using color-coded, customizable elements for each route will streamline the process.
This would significantly simplify the process for novice and fasten the onboarding process
02
Problem
Structure of the Rickshaw
Stop poking your nose!
The rickshaw's front structure allows it to squeeze into tight spaces and encourages reckless driving
Tricky to make judgment in cars which allows users more mindful whereas easier to make judgment in rickshaws which allows users more confident leading to reckless driving.
02
Solution
Structure of the Rickshaw
To improvise the seating and bonet design to ensure lesser possibility of reckless driving
03
Problem
Parking and Halting
They often park in highly congested areas to either take rest or spot potential passengers
This results in making the roads narrow
03
Solution
Parking and Halting
Recommended nearby locations with minimal traffic for parking or halting.
Offering points as incentives for parking, provides more and faster ride bookings.
04
Problem
Spotting Rickshaw Booked Online
Locating rickshaws during peak hours becomes troublesome due to hidden license plates.
Resulting in long wait times, confusion and increased congestion
04
Solution
Spotting Rickshaw Booked Online
Ease of searching your ride resulting in lesser halt time and confusion in already congested areas by placing the number plate on the top
What do the companies get out of it?
Brand Visibility! But could their earnings be increased?
Digital advertisements!
Digital rented screens providing income to both the driver and the company.
Next Project
3 MIN READ
next project
MEDIREC
MEDICAL RECORD MANAGEMENT
view
project
KINDLY view my portfolio on a desktop/ Mobile web browser. Thank you!