VIRTUVIS
01/
PRODUCT + DESIGN STRATEGY
/12
The Future of Real estate PRoject Management
SKILLS USED
Product Design
Design Strategy
System Design
Interaction Design
AR Experience Design
DURATION
3 Months
02/
OVERVIEW
/12
CHALLENGE
India's real estate sector, a cornerstone of economic growth, is plagued by inefficiencies. Traditional communication methods lead to data loss and a lack of visualization, often resulting in unforeseen final outcomes. Delays waste time and resources, eroding trust between clients and professionals. Accurate budgeting and timelines remain elusive, causing financial uncertainty for both developers and homebuyers.
Business Needs
I see three critical business needs in Indian real estate: eliminating wasted effort from miscommunication, curbing budget overruns, and accelerating project closure, boosting efficiency and profitability.
APPROACH
To design a platform for pre and post-planning phase for residential and commercial sectors, facilitating real-time collaboration between project managers, architects, designers, and clients, enhancing efficiency, transparency, project outcomes and reduce loss of efforts
I only want to see the final experience
03/
DISCOVERY PROCESS
/12
Domain Analysis
Stakeholder Analysis
User Analysis
Competitor Research
Personas Definition
Features and modules
Use cases and journeys
Information Architecture
04/
DOMAIN ANALYSIS
/12
Key objectives defined
Business priority
Reduce loss of efforts
Accurate budget and timeline estimations
Facilitate visualization
Expedite project closure
Build a Robust platform to meet the unique needs of the industry.
Target Users
Architect
Interior Designer
Project Manager
Client
User focus
Client communication
Accurate budgeting
Visualisation
Real time feedback
Swift project closure
05/
USER ANALYSIS
/12
Here are some pain points mentioned by the users
Please Break the Back-and-Forth Tango
The architects and designers have to go through unnecessary iterations, going back and forth resulting in immense amount of time and effort loss
Humne toh Pehle hi kaha tha
Balancing client needs and budgets often means lengthy negotiations, causing delays and financial uncertainties eventually clients suffering
Wow this isn't what I asked for ..
Many a times there is a lack of visualization from the client side and do not meet a common ground until its too late
Manual stuff's a mess
Manual interactions like texts, calls, etc. cause inefficiencies, delays, and missed opportunities.
Can I have a Material library?
The client and the team finds it challenging to select items due to limited access and real-time updates and a library
Ugh, executions are just off-track
There are high chances of projects not going in as per the proposed designs and many a times these errors are ignored or avoided
06/
INDIRECT COMPETITORS
/12
Revizto
procore
Buildertrend
Dalux
Revit
Asana
Plangrid
07/
PERSONA DEFINITON
/12
Sr. Architect
Interior Designer
Project Manager
Client
#BluePrint
Meet Mr.
Arjun Kapoor
SR. Architect | 37 yrs
Horizon, Delhi
About Arjun
Meet Arjun Kapoor, a 37-year-old architect from Delhi, India, currently excelling as the lead architect at Horizon. Graduating from the Marin Institute of Architecture, Arjun's decade-long journey is marked by a passion for innovative design solutions and client-centric approach.
Known for his empathy and patience, Arjun translates client needs into compelling designs, navigating challenges with optimism. He works towards architectural design, project management, and fostering strong client relations.
Arjun's commitment to growth is evident in his continual exploration of architectural trends and diverse interests. Outside work, he finds inspiration in nature, cherishes family time, and enjoys pursuits like cooking and playing guitar.
In summary, Arjun Kapoor epitomizes the modern architect – creative, resilient, and deeply passionate about architecture and life's experiences..
Persona Differentiators
Arjun balances seriousness with a fun personality, making work enjoyable.
He brings boundless energy and a proactive approach to every project.
Despite being a workaholic, he prioritizes maintaining a healthy work-life balance.
He demonstrates meticulous attention to detail in every aspect of his work
Key tasks
Engage with clients to grasp project vision, goals, and requirements.
Create initial design concepts and sketches reflecting client vision and project objectives.
Assess site conditions to inform design decisions, considering environmental factors and regulations.
Integrate input from clients, engineers, and stakeholders to refine the design iteratively.
Craft material specifications outlining product choices, quantities, and quality standards.
Produce comprehensive construction documents, collaborating with engineers and consultants to integrate their inputs.
Supervise construction on-site to ensure accurate implementation of design intent.
Perform post-occupancy evaluations to assess building functionality, user satisfaction, and environmental performance.
Pain points
Miscommunications due to disconnect between the client's vision and the designer's interpretation
Unnecessary iterations and waste of efforts
Clients may have unrealistic expectations regarding timelines, budgets, or design outcomes
Communicating the challenges of visualization to the client.
Clients may request additional features or changes beyond the initial scope, impacting timelines and budgets.
Supplying accurate labor cost adjustments due to changes in materials.
Clients may encounter legal or regulatory hurdles that affect project progress and require architect intervention
User goals
Ease of client and design alignment
Reduction of time spent on unnecessary iterations
Simplifying complex architectural concepts into easily understandable visuals for the client
Precise design feedback from the engineering and other teams
Faster and better decision making in terms of material selections
Ease of presenting different iterations based on sustainability
Effortless on site analysis and reduction in errors
Firmographics
Occupation type
Service
Industrial
Commercial
Industry type
Real Estate
Design Services
Consumer Discretionary
Energy and Utilities
Healthcare
Industrial
Telecom & Media
Raw Materials & Natural Resources
Information Technology
Organisational size (based on number of employees)
Micro (1-10)
Small (11-500)
Medium (501-1000)
Large (5000+)
Demographics
Gender
Male
Female
Other
Age
25-50
Education
Uneducated
High School
Graduate
Post Graduate
Honours (PHD)
Bachelors in Civil Engineering
Some of them could also be Post Graduates.
Economic status
Lower
Middle
Upper Middle
High
Designation
Architecture
Planning
BIM Management
Accessibility requirements
Fully abled
Color blind
Blind
Temporarily disabled
Disabled
Other disabilities
This is based on the assumption that majority of users on platform are going to not have special needs.
Geography
Target market
North America
Europe
Asia
Oceania
Target segment
Rural
Semi-Urban
Urban
Psychometric Profile
Spoken/Written Language Proficiency
Basic
Intermediate
Advanced
Expert
- Proficient in primary language of the region
- English or Potentially local languages
Subject Matter Expertise
Basic
Intermediate
Advanced
Expert
Great knowledge in sales and management
Technology usage proficiency
Basic
Intermediate
Advanced
Expert
Comfortable with tools and systems technologies used in the estate industry
Key traits
- Accustomed to working in a fast paced environment
- Accustomed to bring in creativity at all points in time
- Very good with cad softwares
Descriptive Adjectives
Creative
Problem Solver
Proactive
Detail Oriented
Organised
Team Player
Information perception capacity
Low
Moderate
High
- Can multi task easily
- Able to prioritize workload
- Adapt to changing priorities
Influence Level
Low
Moderate
High
- Operates within defined processes and guidelines
- Has influence and freedom to take decisions within their responsibilities
Behavioural Patterns
Frequency of platform usage
Daily
Regular
Occasional
Rare
Cognitive ability
Low
Moderate
High
Dependency on others
Low
Moderate
High
Adaptability
Low
Moderate
High
Error-prone
Never
Rarely
Sometimes
Always
Devices Used
Desktop
Laptop
Tablet
Mobile
08/
FEATURES AND MODULES
/12
Onsite Monitoring
Precise Budgeting
Real time progress update
AI Assistance
Virtuvis
Dynamic Customisation
Live Collaboration
AR walkthrough
Library
09/
ANCHOR POINTS
/12
Data Distillation
Collaborative
Frictionless Decisions
Ease of Visualisation
10/
WIREFRAMING
/12
Timeline
Days left
Comments
Documents
AR Mode
Progress on site
Phases
Mood Board
Task List
Project Detail
Library
Approval
Notes
3
1
7
11
5
6
8
10
9
12
4
2
13
3
1
7
11
5
6
8
10
9
12
4
2
13
3
1
5
10
11
12
6
8
7
9
4
2
13
User
Business
Design Decision
information prioritization
6
7
8
9
10
11
12
13
Must Have
Good to Have
Ok To Have
2
3
4
5
1
11/
DESIGN SYSTEM
/12
Primary colours
CF6B4B | Ochre
Ochre is used as a the significance of heritage buildings now coming to revolution with the software
212121 | Nero
Nero is used as the background at most places so the color and textures of the materials are given more attention and stand out
F2F1ED | Alabaster
Alabaster is used for complimenting with nero to have a subtle calm experience while using the platform
Secondary colours
D76464
9ACA89
E6B376
8AC3D5
9D89BF
Accessibility parameters WCAG 2.1
Color combination
Contrast Ratio
Normal text
Large text
Comments
1A1A1A
F2F1ED
15.40
AA
AAA
AA
AAA
Perceivable, Operable, Understandable, Robust
Red Hat Display
Default
Light
Regular
Medium
Semibold
Bold
36
24
20
16
14
12
10
Font considerations
Readability
Legibility
Open Source
Versatility
Weights & Styles
Interface-Friendly
3D
3D
3D
Default
Selected
Sketch Toolbar
AR Toolbar
Drone-BIM Toolbar
SD-DD Toolbar
12/
FINAL DESIGN
/12
dashboard
This central dashboard offers a comprehensive overview of the project lifecycles. It includes key performance indicators (KPIs), crucial actions such as construction alerts for various projects, recent comments from clients and team members, and overall progress to make the user take actions quickly
project detail dashboard
Displays project-specific health status and KPIs, budget, different phases of the project and their progress, as well as comments and feedback from the team and clients.
schematic design
This feature allows users import design files for client feedback, add reference images, comments, and various iterations. It also allows viewing dimensions, different structure states, conducting analyses, and hiding elements. The right tab aids navigation throughout the building.
design development
This feature allows users to alter between selected materials, view real-time budgeting, and see material changes and differences in real-time renders for informed decision-making.
project library
This project library, sourced from the universal repository, contains detailed information on all materials used and leverages AI search for easy selection based on requirements. Curated selections are dynamically reflected on the client's screen.
project management and budgeting
Project and task tracking for the pre-planning phase, including resourcing, ensures seamless coordination and efficient management of all project activities from inception to completion.
on-site monitoring
On-site construction monitoring integrates automated and manual alerts triggered by BIM models, ensuring real-time monitoring and proactive management of construction activities.
Construction progress tracker
construction progress tracker utilizing BIM models for real-time comparisons, enabling users to prioritize tasks and identify potential risks
augmented reality
The AR feature enables users to create immersive walkthroughs for enhanced visualization and save scenes for further discussions . Additionally, it allows the placement of QR codes within the model, later on facilitating real-time comparison between actual and proposed designs during construction.
Next Project
next project
SALESTICS
pre sales estimation
view
project
VIRTUVIS
01/
PRODUCT + DESIGN STRATEGY
/12
The Future of Real estate PRoject Management
SKILLS USED
Product Design
Design Strategy
System Design
Interaction Design
AR Experience Design
DURATION
3 Months
02/
OVERVIEW
/12
CHALLENGE
India's real estate sector, a cornerstone of economic growth, is plagued by inefficiencies. Traditional communication methods lead to data loss and a lack of visualization, often resulting in unforeseen final outcomes. Delays waste time and resources, eroding trust between clients and professionals. Accurate budgeting and timelines remain elusive, causing financial uncertainty for both developers and homebuyers.
Business Needs
I see three critical business needs in Indian real estate: eliminating wasted effort from miscommunication, curbing budget overruns, and accelerating project closure through clear timelines. My solution tackles these head-on, boosting efficiency and profitability.
APPROACH
To design a platform for Indian real estate pre and post-planning phase for residential and commercial sectors, facilitating real-time collaboration between project managers, engineers, architects, designers, and clients, enhancing efficiency, transparency, project outcomes and reduce loss of efforts
I only want to see the final experience
03/
DISCOVERY PROCESS
/12
Domain Analysis
Stakeholder Analysis
User Analysis
Competitor Research
Persona Definition
Features and Modules
Use Cases and journeys
Information Architecture
04/
DOMAIN ANALYSIS
/12
Key objectives defined
Business priority
Reduce loss of efforts
Accurate budget and timeline estimations
Facilitate visualization
Expedite project closure
Build a Robust platform to meet the unique needs of the company.
Target Users
Architects
Interior Designer
Project Managers
Client
User focus
Client communication
Accurate budgeting
Visualisation
Real time feedback
Swift project closure
05/
USER ANALYSIS
/12
Here are some pain points mentioned by the users
Break the Back-and-Forth Tango
Users have to go through unnecessary iterations resulting in immense amount of time and effort loss
Manual stuff's a mess
Manual interactions like calls and emails cause inefficiencies, delays, and missed opportunities.
Wow This isn't what I asked for ..
There is often a lack of visualization from the client side and do not meet a common grown until its too late
Ugh, executions are just off-track
Projects do not run as per the proposed designs and many a times these errors are ignored or avoided
Can I have a Material library?
Users finds it challenging to select items due to limited access and real-time updates
Humne toh Pehle hi kaha tha
Balancing client needs and budgets often means lengthy negotiations, causing delays and financial uncertainties
06/
INDIRECT COMPETITORS
/12
Revizto
procore
Buildertrend
Dalux
Revit
Asana
Plangrid
07/
PERSONA DEFINITON
/12
Sr. Architect
Interior Designer
Project Manager
Client
Meet Mr.
Arjun Kapoor
SR. Architect | 37 yrs
Horizon, Delhi
#BluePrint
About Arjun
Meet Arjun Kapoor, a 37-year-old architect from Delhi, India, currently excelling as the lead architect at Horizon. Graduating from the Horizon Institute of Architecture, Arjun's decade-long journey is marked by a passion for innovative design solutions and client-centric approach.
Known for his empathy and patience, Arjun translates client needs into compelling designs, navigating challenges with optimism. His expertise spans architectural design, project management, and fostering strong client relations.
Arjun's commitment to growth is evident in his continual exploration of architectural trends and diverse interests. Outside work, he finds inspiration in nature, cherishes family time, and enjoys pursuits like cooking and playing guitar.
In summary, Arjun Kapoor epitomizes the modern architect – creative, resilient, and deeply passionate about architecture and life's experiences..
Persona Differentiators
Arjun balances seriousness with a fun personality, making work enjoyable.
He brings boundless energy and a proactive approach to every project.
Despite being a workaholic, he prioritizes maintaining a healthy work-life balance.
He demonstrates meticulous attention to detail in every aspect of his work
Key tasks
Engage with clients to grasp project vision, goals, and requirements.
Create initial design concepts and sketches reflecting client vision and project objectives.
Assess site conditions to inform design decisions, considering environmental factors and regulations.
Integrate input from clients, engineers, and stakeholders to refine the design iteratively.
Craft material specifications outlining product choices, quantities, and quality standards.
Produce comprehensive construction documents, collaborating with engineers and consultants to integrate their inputs.
Supervise construction on-site to ensure accurate implementation of design intent.
Perform post-occupancy evaluations to assess building functionality, user satisfaction, and environmental performance.
Pain points
Miscommunications due to disconnect between the client's vision and the designer's interpretation
Unnecessary iterations and waste of efforts
Clients may have unrealistic expectations regarding timelines, budgets, or design outcomes
Communicating the challenges of visualization to the client.
Clients may request additional features or changes beyond the initial scope, impacting timelines and budgets.
Supplying accurate labor cost adjustments due to changes in materials.
Clients may encounter legal or regulatory hurdles that affect project progress and require architect intervention
User goals
Ease of client and design alignment
Reduction of time spent on unnecessary iterations
Simplifying complex architectural concepts into easily understandable visuals for the client
Precise design feedback from the engineering and other teams
Faster and better decision making in terms of material selections
Ease of presenting different iterations based on sustainability
Effortless on site analysis and reduction in errors
Firmographics
Occupation type - Service Industry
Industry type - Real Estate, Design Services, Raw materials and Natural Resources
Organization Size - Small (11-500)
Demographics
Gender - Any
Age- 25-50
Education- Graduate, Post graduate
Economic status- Middle
Designation- Architecture, Planning, BIM Management
Target Market - Asia
Target Segment- Urban
Psychometric Profile
Spoken/Written Language Proficiency - Advanced
Subject Matter Expertise- Advanced
Technology Proficiency - Expert
Key Traits - Accustomed to working in a fast paced environment
- Accustomed to bring in creativity at all times
- Very good with cad softwaresDescriptive Adjectives - Creative, Problem Solver, Proactive, Detail Oriented, Organized, Team Player
Information Perception Capacity - High
Influence Level - High
Behavioral Patterns
Frequency of platform usage - Daily
Cognitive Ability - High
Dependency on others - Moderate
Adaptability - High
Error Prone - Sometimes
Devices Used
Desktop
Laptop
Tablet
Mobile
08/
FEATURES AND MODULES
/12
09/
ANCHOR POINTS
/12
Data Distillation
Collaborative
Frictionless Decisions
Ease of Visualisation
10/
WIREFRAMES
/12
Timeline
Days left
Comments
Documents
AR Mode
Progress on site
Phases
Mood Board
Task List
Project Detail
Library
Approval
Notes
3
1
7
11
5
6
8
10
9
12
4
2
13
3
1
7
11
5
6
8
10
9
12
4
2
13
3
1
5
10
11
12
6
8
7
9
4
2
13
User
Business
Design Decision
information prioritization
6
7
8
9
10
11
12
13
Must Have
Good to Have
Ok To Have
2
3
4
5
1
11/
DESIGN SYSTEM
/12
Primary colours
CF6B4B | Ochre
Ochre is used as a the significance of heritage buildings now coming to revolution with the software
212121 | Nero
Nero is used as the background at most places so the color and textures of the materials are given more attention and stand out
F2F1ED | Alabaster
Alabaster is used for complimenting with nero to have a subtle calm experience while using the platform
Secondary colours
D76464
9ACA89
E6B376
8AC3D5
9D89BF
Accessibility parameters WCAG 2.1
Color combination
Contrast Ratio
1A1A1A
F2F1ED
15.40
Normal text
AA
AAA
Large text
AA
AAA
Comments
Perceivable, Operable, Understandable, Robust
Red Hat Display
Default
Light
Regular
Medium
Semibold
Bold
36
24
20
16
14
12
10
Font considerations
Readability
Legibility
Open Source
Versatility
Weights & Styles
Interface-Friendly
12/
FINAL DESIGN
/12
dashboard
This central dashboard offers a comprehensive overview of the project lifecycles. It includes key performance indicators (KPIs), crucial actions such as construction alerts for various projects, recent comments from clients and team members, and overall progress to make the user take actions quickly
project detail dashboard
Displays project-specific health status and KPIs, budget, different phases of the project and their progress, as well as comments and feedback from the team and clients.
schematic design
This feature allows users import design files for client feedback, add reference images, comments, and various iterations. It also allows viewing dimensions, different structure states, conducting analyses, and hiding elements. The right tab aids navigation throughout the building.
design development
This feature allows users import design files for client feedback, add reference images, comments, and various iterations. It also allows viewing dimensions, different structure states, conducting analyses, and hiding elements. The right tab aids navigation throughout the building.
project library
This project library, sourced from the universal repository, contains detailed information on all materials used and leverages AI search for easy selection based on requirements. Curated selections are dynamically reflected on the client's screen.
project management and budgeting
Project and task tracking for the pre-planning and construction phases, including resourcing, ensures seamless coordination and efficient management of all project activities from inception to completion.
on-site monitoring
On-site construction monitoring integrates automated and manual alerts triggered by BIM models, ensuring real-time monitoring and proactive management of construction activities.
Construction progress tracker
construction progress tracker utilizing BIM models for real-time comparisons, enabling users to prioritize tasks and identify potential risks
augmented reality
The AR feature enables users to create immersive walkthroughs for enhanced visualization and save scenes for further discussions . Additionally, it allows the placement of QR codes within the model, later on facilitating real-time comparison between actual and proposed designs during construction.
Next Project
next project
SALESTICS
pre sales estimation
view
project
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