HDB
01/
UX + EMOTIONAL DESIGN
/11
Spiritual Program management
TEAM
Me- UX Designer
Suhail- UI Designer
SKILLS USED
UX Design
Design Strategy
Emotional Design
DURATION
2 Weeks
02/
OVERVIEW
/10
CHALLENGE
The current platform is burdened with overwhelming number of modules, a severely disorganized system, inadequate data-driven decision-making, and struggles with poor navigation and inadequate filtering capabilities. Tasks are excessively time-consuming, lacking intuitive design, and result in a subpar user experience, necessitating additional manual intervention.
Business Needs
Streamlined process, enhancing communication improve user experience and boosting operational efficiency the specified delivery timeframe
APPROACH
Infusing emotional design principles and undertaking comprehensive restructuring, aiming to elevate and enrich the overall platform experience for a non tech savvy audience.
I only want to see the final experience
03/
DISCOVERY PROCESS
/10
Domain Analysis
Stakeholder Analysis
User Analysis
Persona Definition
Use Cases and journeys
Features and Modules
Information Architecture
04/
DOMAIN ANALYSIS
/10
Key objectives defined
Business priority
Streamlined processes
Swift process completion
Improved user experience
Reduced errors
Target Users
Seeker
Mahatria
Relationship Manager
Super Admin
Admin Finance
Admin Delivery
User focus
Accurate filtrations
Reduced manual efforts
Uncluttered Modules
Quick actions
Reduction of steps
Visual elements
05/
USER ANALYSIS
/10
Here are some pain points mentioned by the users
It's so chaotic
Unprioritized and uncategorized modules has made the process very confusing.
Where am I looking at
The confusing features have significantly increased completion time, adding unnecessary complexity.
Manual tasks make it a mess.
Manual tasks such as generating invoices and clarifying payment methods cause inefficiencies to rise.
Feels like it's dragging on forever.
The absence of quick action tools forces users to dig deep within the platform for minor tasks, causing delays and inefficiencies.
Ease of communication
Managing communication and collaboration within the team and with clients is quite cumbersome.
The scroll never ends
Excessive horizontal and vertical scrolling has made the screens overly data-heavy and time-consuming.
07/
PERSONA DEFINITON
/10
Seeker
Regional Manager
Super Admin
Meet Mr.
Raj Shekhar
Regional Manager | 48 yrs
Infinitheism, Chennai
#Grow
About Raj
Raj Shekhar, a 41-year-old Relationship Manager at Mahatria's Infinitheism in Chennai, India. With a passion for building connections and personal development, Raj brings over a decade of experience in client relations and business development. He graduated from Chennai Business School with a Bachelor's in Business Administration and has been part of Mahatria for six years.
Raj started as a program attendee, finding deeper meaning in life and eventually joining the community full-time. His role involves managing registrations, program scheduling, and ensuring seekers receive personalized support. Outside of work, Raj enjoys reading, spending time with loved ones, and reconnecting with nature through walks in Chennai's landscapes. He prioritizes wellness and finds joy in animals.
Raj embodies Mahatria's values, fostering genuine connections and empowering individuals to thrive.
Persona Differentiators
Very energetic and an active person
Carefully understands and empathizes with seekers
Driven by a profound yearning for deeper meaning and fulfillment in life
Raj is perfect at managing his temperament both work and life.
Key tasks
Refer to previous feedback and reviews
Assess seeker registrations according to their growth
Provide reviews and suggestions of seeker to the source
Handle logistics like goodies, payments, and travel details efficiently.
Assess seekers in case of any queries
Pain points
Lack of invoice integration causing repeated seeker inquiries
Insufficient data-driven decision-making
Slow response times hindering quick actions
Difficulty navigating the platform
Inadequate user history for personalized service
User goals
Efficiently provide review and feedback of the seekers
Quickly view and take action on the registration status
Provide impactful strategy through data and analytics
Ease of communication with the source in case of any queries/discussion
Invoice updates to be automated to reduce dependencies
Easily coordinate with the seeker upon any queries
Firmographics
Occupation type - Spiritual
Industry type - Spiritual, Health & Wellness
Organization Size - Small (11-500)
Demographics
Gender - Any
Age- 25-60
Education- High School, Graduate
Economic status- Upper Middle
Designation-Growth Evaluation, Logistic Confirmation
Target Market - Asia
Target Segment- Urban
Psychometric Profile
Spoken/Written Language Proficiency - Advanced
Subject Matter Expertise- Advanced
Technology Proficiency - Intermediate
Data - Driven & Analytics - Basic
Descriptive Adjectives - Spiritual, Detail Oriented, Proactive, Organized
Information Perception Capacity - Moderate
Influence Level - Moderate
Behavioral Patterns
Frequency of platform usage - Regular
Cognitive Ability - Moderate
Dependency on others - High
Adaptability - Moderate
Error Prone - Sometimes
Influencing Factors
Growth Evaluation - Proficient
Cognitive Ability - Moderate
Cultural Sensitivity - Expert
Devices Used
Laptop
Mobile
08/
FEATURES AND MODULES
/10
09/
ANCHOR POINTS
/10
Intuitive
User Centric
Behavioral Psychology
Cognitive Relaxation
10/
WIREFRAMES
/10
10/
FINAL DESIGN
/10
Pending Payment
Unreviewed
Travel Plans
Status Overview
Mahatria's Message
New seekers
Not applied
2
1
3
4
5
6
7
2
1
3
4
5
6
7
2
1
3
4
5
6
7
User
Business
Design Decision
information prioritization
6
11
Must Have
Good to Have
Ok To Have
2
3
4
5
1
Landing Page
A comprehensive overview of programs, designed to allow seekers make unbiased decisions and easily compare investment options.
Seeker registration
A seamless registration page designed after a deep understanding of user behavior, ensuring a hassle-free and delightful experience.
PROGRAM REGISTRATIONS
This feature enables regional managers to access comprehensive seeker information, with KPI’s and clear seeker statuses. It enables the RM to prioritize which seekers to review
FILTERS
Streamlined experience with precise and essential filters, ensuring a smooth and efficient process, especially when the programs are closer
SEEKER DETAILS
This feature allows regional managers to streamline operations by enabling them to add reviews, communicate directly with team members, and confirm crucial details such as payments and logistics.
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RECON
ENHANCED AUTO RICKSHAW SYSTEM
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project
HDB
01/
UX + EMOTIONAL DESIGN
/11
Spiritual Program management
Team
Me- UX Designer
Suhail- UI Designer
SKILLS USED
UX Design
Design Strategy
Emotional Design
Duration
2 Weeks
02/
OVERVIEW
/12
CHALLENGE
The current platform is burdened with overwhelming number of modules, a severely disorganized system, inadequate data-driven decision-making, and struggles with poor navigation and inadequate filtering capabilities. Tasks are excessively time-consuming, lacking intuitive design, and result in a subpar user experience, necessitating additional manual intervention.
Business Needs
Streamlined process, enhancing communication improve user experience and boosting operational efficiency the specified delivery timeframe
APPROACH
Infusing emotional design principles and undertaking comprehensive restructuring, aiming to elevate and enrich the overall platform experience for a non tech savvy audience.
I only want to see the final experience
03/
DISCOVERY PROCESS
/12
Platform Analysis
Stakeholder Analysis
User Analysis
Personas Definition
Features and modules
Use cases and journeys
Information Architecture
04/
DOMAIN ANALYSIS
/12
Key objectives defined
Business priority
Streamlined processes
Swift process completion
Improved user experience
Reduced errors
Target Users
Seeker
Mahatria
Relationship Manager
Super Admin
Admin Finance
Admin Delivery
User focus
Accurate filtrations
Reduced manual efforts
Uncluttered Modules
Quick actions
Reduction of steps
Visual elements
05/
USER ANALYSIS
/12
Here are some pain points mentioned by the users
It's so chaotic
Unprioritized and uncategorized modules has made the process very confusing.
Manual tasks make it a mess.
Manual tasks such as generating invoices and clarifying payment methods cause inefficiencies to rise.
Where am I looking at
The confusing features have significantly increased completion time, adding unnecessary complexity.
Feels like it's dragging on forever.
The absence of quick action tools forces users to dig deep within the platform for minor tasks, causing delays and inefficiencies.
Ease of communication
Managing communication and collaboration within the team and with clients is quite cumbersome.
The scroll never ends
Excessive horizontal and vertical scrolling has made the screens overly data-heavy and time-consuming.
06/
PERSONA DEFINITION
/12
Seeker
Relationship Manager
Super Administration
#Grow
Meet Mr.
Raj Shekhar
Relationship Manager | 48 yrs
Infinitheism, Chennai
About Raj
Raj Shekhar, a 41-year-old Relationship Manager at Mahatria's Infinitheism in Chennai, India. With a passion for building connections and personal development, Raj brings over a decade of experience in client relations and business development. He graduated from Chennai Business School with a Bachelor's in Business Administration and has been part of Mahatria for six years.
Raj started as a program attendee, finding deeper meaning in life and eventually joining the community full-time. His role involves managing registrations, program scheduling, and ensuring seekers receive personalized support. Outside of work, Raj enjoys reading, spending time with loved ones, and reconnecting with nature through walks in Chennai's landscapes. He prioritizes wellness and finds joy in animals.
Raj embodies Mahatria's values, fostering genuine connections and empowering individuals to thrive.
Persona Differentiators
Very energetic and an active person
Carefully understands and empathizes with seekers
Driven by a profound yearning for deeper meaning and fulfillment in life
Raj is perfect at managing his temperament both work and life.
Key tasks
Refer to previous feedback and reviews
Assess seeker registrations according to their growth
Provide reviews and suggestions of seeker to the source
Handle logistics like goodies, payments, and travel details efficiently.
Assess seekers in case of any queries
Pain points
Lack of invoice integration causing repeated seeker inquiries
Insufficient data-driven decision-making
Slow response times hindering quick actions
Difficulty navigating the platform
Inadequate user history for personalized service
User goals
Efficiently provide review and feedback of the seekers
Quickly view and take action on the registration status
Provide impactful strategy through data and analytics
Ease of communication with the source in case of any queries/discussion
Invoice updates to be automated to reduce dependencies
Easily coordinate with the seeker upon any queries
Firmographics
Occupation type
Spiritual
Service
Industrial
Commercial
Industry type
Spiritual
Health & Wellness
Design Services
Consumer Discretionary
Energy and Utilities
Telecom & Media
Information Technology
Organisational size (based on number of employees)
Micro (1-10)
Small (11-500)
Medium (501-1000)
Large (5000+)
Demographics
Gender
Male
Female
Other
Age
25-60
Education
Uneducated
High School
Graduate
Post Graduate
Honours (PHD)
Economic status
Lower
Middle
Upper Middle
High
Designation
Growth Evaluation
Logistics Confirmation
Accessibility requirements
Fully abled
Color blind
Blind
Temporarily disabled
Disabled
Other disabilities
Geography
Target market
North America
Europe
Asia
Oceania
Target segment
Rural
Semi-Urban
Urban
Psychometric Profile
Spoken/Written Language Proficiency
Basic
Intermediate
Advanced
Expert
Subject Matter Expertise
Basic
Intermediate
Advanced
Expert
Technology usage proficiency
Basic
Intermediate
Advanced
Expert
Data-Driven & Analytics
Basic
Intermediate
Advanced
Expert
Descriptive Adjectives
Spiritual
Proactive
Detail Oriented
Organised
Information perception capacity
Low
Moderate
High
Influence Level
Low
Moderate
High
Behavioural Patterns
Frequency of platform usage
Daily
Regular
Occasional
Rare
Cognitive ability
Low
Moderate
High
Dependency on others
Low
Moderate
High
Adaptability
Low
Moderate
High
Error-prone
Never
Rarely
Sometimes
Always
Influencing Factors
Growth Evaluation
Limited
Adequate
Proficient
Expert
Cultural Sensitivity
Limited
Adequate
Proficient
Expert
Devices Used
Laptop
Mobile
07/
FEATURES AND MODULES
/12
Analytics
Seeker Reviews
Collaboration
Communication
HDB
Logistics
Master Database
Streamlined Registration
Program Management
08/
ANCHOR POINTS
/12
Intuitive
User Centric
Behavioral Psychology
Cognitive Relaxation
09/
HOW MIGHT WE
/12
Hinder less registration process
On Demand Collaboration
Efficient Engagement
User Friendly
Emotionally Engaging
10/
Wireframes
/12
Pending Payment
Unreviewed
Travel Plans
Status Overview
Mahatria's Message
New seekers
Not applied
2
1
3
4
5
6
7
2
1
3
4
5
6
7
2
1
3
4
5
6
7
User
Dashboard
Business
Design Decision
information prioritization
7
6
Must Have
Good to Have
Ok To Have
2
3
4
5
1
11/
FINAL DESIGN
/12
Landing Page
A comprehensive overview of programs, designed to allow seekers make unbiased decisions and easily compare investment options.
Seeker registration
A seamless registration page designed after a deep understanding of user behavior, ensuring a hassle-free and delightful experience.
program registrations
This feature enables regional managers to access comprehensive seeker information, with KPI’s and clear seeker statuses. It enables the RM to prioritize which seekers to review
Filters
Streamlined experience with precise and essential filters, ensuring a smooth and efficient process, especially when the programs are closer
Seeker Details
This feature allows regional managers to streamline operations by enabling them to add reviews, communicate directly with team members, and confirm crucial details such as payments and logistics.
next project
RECON
ENHANCED AUTO RICKSHAW SYSTEM
view
project
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